This established health and wellness brand had built their digital presence primarily through paid social media but began experiencing diminishing returns when scaling. They needed to:
What We Needed To Achieve 1. Finding new scalable channels to complement their existing social media efforts 2. Maintaining performance metrics while expanding to new platforms 3. Effectively utilizing their high-quality video content across different formats 4. Creating cohesive user journeys across multiple touchpoints
We designed a CTV-centric programmatic strategy leveraging the brand's existing video assets. This approach demonstrated CTV's value as a customer acquisition channel bringing in new, high-intent audiences without cannibalizing other traffic sources.
How We Did It 1. CTV-Centric Advertising Strategy - We identified CTV as the ideal cornerstone channel for the brand's existing high-quality video content. CTV would allow them to reach new audiences in a premium, highly engaging environment where their production quality would shine. 2. Multi-Level CTV Engagement - We developed a sophisticated approach using CTV for both initial prospecting and continued engagement through retargeting, creating multiple touchpoints within the same premium environment. 3. Display Network Retargeting - We designed custom banner advertisements that effectively communicated the brand's product benefits, using them strategically to retarget users who had engaged with the CTV campaigns at the top of the funnel.
The programmatic strategy delivered exceptional results for this health and wellness brand, exceeding both timeline expectations and performance benchmarks. The rapid achievement of positive ROAS demonstrates that programmatic advertising, when implemented strategically, can deliver immediate value for brands looking to scale beyond social media advertising.
Through careful research and a collaborative design process, I was able to create a unique and effective logo design that met the client's objectives and helped them to achieve their business goals.
