WELCOME
TO THE OTHERSIDE
Profitably diversify your digital ad spend
We help brands confidently scale with programmatic ads designed for performance.
WELCOME
TO THE OTHERSIDE
Profitably diversify your digital ad spend
We help brands confidently scale with programmatic ads designed for performance.
Run ads with these publishers, and thousands more:
Run ads with these publishers, and thousands more:
Performance Programmatic
The leading solution for diversifying ad spend beyond Meta and Google
Meta and Google drive results, but they’re only part of the picture.
Otherside combines every programmatic channel into a single unified system that learns and scales as a whole. The result is stronger optimization and better performance than any channel can create alone.
Every programmatic channel
Connected TV, Display, Audio & more
We have contracts with every major publisher, giving you access to premium inventory at unbeatable CPMs. This means premium inventory, quality traffic assurance, and cross-channel retargeting on the strongest channels available.
Every programmatic channel
Connected TV, Display, Audio & more
We have contracts with every major publisher, giving you access to premium inventory at unbeatable CPMs. This means premium inventory, quality traffic assurance, and cross-channel retargeting on the strongest channels available.
Every programmatic channel
Connected TV, Display, Audio & more
We have contracts with every major publisher, giving you access to premium inventory at unbeatable CPMs. This means premium inventory, quality traffic assurance, and cross-channel retargeting on the strongest channels available.
Fully unified ads
Every channel connected
We bring an entirely new approach to programmatic. We manage and optimize across multiple channels simultaneously, delivering performance that single-channel strategies can't match.
Fully unified ads
Every channel connected
We bring an entirely new approach to programmatic. We manage and optimize across multiple channels simultaneously, delivering performance that single-channel strategies can't match.
Fully unified ads
Every channel connected
We bring an entirely new approach to programmatic. We manage and optimize across multiple channels simultaneously, delivering performance that single-channel strategies can't match.
Better ad performance
Built for performance first
When your channels work together, results multiply. Otherside clients unlock profitable, incremental new customers by connecting CTV, display, and the web's most powerful programmatic inventory under one unified system. No silos. No wasted impressions.
Better ad performance
Built for performance first
When your channels work together, results multiply. Otherside clients unlock profitable, incremental new customers by connecting CTV, display, and the web's most powerful programmatic inventory under one unified system. No silos. No wasted impressions.
Better ad performance
Built for performance first
When your channels work together, results multiply. Otherside clients unlock profitable, incremental new customers by connecting CTV, display, and the web's most powerful programmatic inventory under one unified system. No silos. No wasted impressions.
How It Works
Fully managed ads across the web
We handle everything from strategy to execution, real-time optimization, custom tracking, and data-driven targeting to turn your media spend into measurable business growth.
The Difference
The grass is greener on the Otherside
We make diversifying your ad spend simple and profitable.
Precision Targeting
With 400+ premium data partners, we build hyper-precise audiences and enrich your first-party data. This means smarter lookalikes, retargeting, and segmentation that drive real, incremental impact.
Faster Results
Traffic Quality Assurance
Performance Algorithm
Precision Targeting
With 400+ premium data partners, we build hyper-precise audiences and enrich your first-party data. This means smarter lookalikes, retargeting, and segmentation that drive real, incremental impact.
Faster Results
Traffic Quality Assurance
Performance Algorithm
Precision Targeting
With 400+ premium data partners, we build hyper-precise audiences and enrich your first-party data. This means smarter lookalikes, retargeting, and segmentation that drive real, incremental impact.
Faster Results
Traffic Quality Assurance
Performance Algorithm
Comparison
Why brands are choosing Otherside
Other channels
Ad Performance
Ad Performance
Built for impressions
Built for impressions
Built for ROI
Built for ROI
Cross-Channel Retargeting
Cross-Channel Retargeting
Not possible
Not possible
Built into all campaigns
Built into all campaigns
Performance Algorithm
Performance Algorithm
Poor optimization
Poor optimization
High-impact optimization
High-impact optimization
Reporting Clarity
Reporting Clarity
Low transparency
Low transparency
Fully transparent
Fully transparent
Proven Impact
Proven Impact
None
None
Regular lift studies
Regular lift studies
Net New Audiences
Net New Audiences
Low audience reach
Low audience reach
High audience reach
High audience reach
Brand Safety Checks
Brand Safety Checks
None
None
Full Check
Full Check
Setup time
Setup time
Weeks
Weeks
7 Days
7 Days
Want to learn more about how it works?
Want to learn more about how it works?
Reach out today to schedule a call where we can learn more about your goals and how we might be able to help you achieve them.
Real Results
We don't just promise results, we prove it
“Otherside has been amazing. From explaining the strategy to execution and beyond. They are exceeding our expectations.”
Incremental ROAS
Incremental ROAS
Ad Spend Allocated
Ad Spend Allocated
Test duration
Test duration
Test duration
Testimonials
We've helped businesses around the world scale smarter, grow faster, and more efficiently
"Otherside gave us a one-stop solution to diversifying our media spend. They prepared a diverse, innovative multi-channel strategy for us, and ads went live within 2 weeks of onboarding. We are already exceeding our performance goals"
Joe Cornfield
CMO, Transparent Labs
"Otherside gave us a one-stop solution to diversifying our media spend. They prepared a diverse, innovative multi-channel strategy for us, and ads went live within 2 weeks of onboarding. We are already exceeding our performance goals"
Joe Cornfield
CMO, Transparent Labs
"Otherside was helpful in guiding us through our first test of programmatic Connected TV and Display. They helped us better understand the mechanics, reporting, and considerations involved in these channels."
Jason How
Maneuver Marketing
"Otherside is building the future of how DTC brands will grow. The only question for brands hitting hyperscale isn't if you'll work with Otherside, it's when, and if you'll kick yourself for not hiring them sooner."
Jeromy Sonne
Founder, Daypart
"Otherside gave us a one-stop solution to diversifying our media spend. They prepared a diverse, innovative multi-channel strategy for us, and ads went live within 2 weeks of onboarding. We are already exceeding our performance goals"
Joe Cornfield
CMO, Transparent Labs
"Otherside was helpful in guiding us through our first test of programmatic Connected TV and Display. They helped us better understand the mechanics, reporting, and considerations involved in these channels."
Jason How
Maneuver Marketing
"Otherside is building the future of how DTC brands will grow. The only question for brands hitting hyperscale isn't if you'll work with Otherside, it's when, and if you'll kick yourself for not hiring them sooner."
Jeromy Sonne
Founder, Daypart
"Otherside was helpful in guiding us through our first test of programmatic Connected TV and Display. They helped us better understand the mechanics, reporting, and considerations involved in these channels."
Jason How
Maneuver Marketing
"Otherside is building the future of how DTC brands will grow. The only question for brands hitting hyperscale isn't if you'll work with Otherside, it's when, and if you'll kick yourself for not hiring them sooner."
Jeromy Sonne
Founder, Daypart
Contact us
There's a better way to run performance ads
Let us show you how. Fill out our contact form to learn more about how we can help you profitably diversify your ad spend.
FAQs
Got questions?
We’ve got answers.
Still have questions?
Contact us - we’d be happy to help.
01
Is there a minimum budget or long-term contract required to work with Otherside?
We offer flexible, month-to-month contracts, and budget minimums vary based on your needs. In general, we recommend brands start with at least $30k/m to generate sufficient data for optimizing, though for brands in smaller niches, lower budgets may work as well. Many clients start with short-term projects or pilot campaigns – and stay with us because of the results, not because they’re locked in.
02
What is the onboarding and campaign management process?
We follow a 5-step process: discovery, strategy proposal, campaign build, launch, and ongoing optimization. You’ll have visibility and input at each step, but we handle the heavy lifting to get you results quickly. To ensure we're on the same page, we have a private, dedicated Slack channel for all clients and dynamically updating performance reporting.
03
What's it cost to work with Otherside? What if I decide that I want to back out?
We launch all new clients on our $0 retainer program for the first two months while we demonstrate performance. After that period, if we generate sufficient results for you, we offer a flat monthly retainer. We know that working with a new agency can be a risk, so we want to prove ourselves to you first, because we believe so deeply in our ability to deliver.
04
How long until we see meaningful results?
On average, we are able to compress the typical 4–6 month ramp-up period of comparable programmatic channels down to just 4–6 weeks using our real-time optimization algorithm.
05
Do I need to provide ad creatives, or can Otherside help with that?
We can use your existing assets or assist in developing high-performing creatives. We also provide guidance on specs, messaging, and optimization to ensure your ads are ready for launch.
06
How are programmatic ads different from advertising on Google or Meta?
Technically, these platforms function similarly in that the ads are purchased programmatically, but Google and social ads operate in closed ecosystems ('walled gardens'). True Connected Performance Ads give you access to the entire web and a broader set of premium publishers. It also enables cross-channel targeting and reach beyond just search and social media environments. Imagine every ad that exists that isn't owned by a monopoly - for example, Netflix, Spotify, Candy Crush, recipe websites, news sites, and more!
07
Are programmatic ads safe from ad fraud and will my ads be in brand-safe places?
Yes. We use brand safety filters, fraud detection tools, and trusted inventory sources to ensure your ads run in quality environments. We enter partnerships directly with each publisher (think Netflix, for example) instead of arbitraging the traffic from a third party, which ensures traffic quality. In addition, we run all clicks through a third-party partner to guarantee all potential fraudulent traffic is removed from the campaign, which saves you ad dollars.
01
Is there a minimum budget or long-term contract required to work with Otherside?
We offer flexible, month-to-month contracts, and budget minimums vary based on your needs. In general, we recommend brands start with at least $30k/m to generate sufficient data for optimizing, though for brands in smaller niches, lower budgets may work as well. Many clients start with short-term projects or pilot campaigns – and stay with us because of the results, not because they’re locked in.
02
What is the onboarding and campaign management process?
We follow a 5-step process: discovery, strategy proposal, campaign build, launch, and ongoing optimization. You’ll have visibility and input at each step, but we handle the heavy lifting to get you results quickly. To ensure we're on the same page, we have a private, dedicated Slack channel for all clients and dynamically updating performance reporting.
03
What's it cost to work with Otherside? What if I decide that I want to back out?
We launch all new clients on our $0 retainer program for the first two months while we demonstrate performance. After that period, if we generate sufficient results for you, we offer a flat monthly retainer. We know that working with a new agency can be a risk, so we want to prove ourselves to you first, because we believe so deeply in our ability to deliver.
04
How long until we see meaningful results?
On average, we are able to compress the typical 4–6 month ramp-up period of comparable programmatic channels down to just 4–6 weeks using our real-time optimization algorithm.
05
Do I need to provide ad creatives, or can Otherside help with that?
We can use your existing assets or assist in developing high-performing creatives. We also provide guidance on specs, messaging, and optimization to ensure your ads are ready for launch.
06
How are programmatic ads different from advertising on Google or Meta?
Technically, these platforms function similarly in that the ads are purchased programmatically, but Google and social ads operate in closed ecosystems ('walled gardens'). True Connected Performance Ads give you access to the entire web and a broader set of premium publishers. It also enables cross-channel targeting and reach beyond just search and social media environments. Imagine every ad that exists that isn't owned by a monopoly - for example, Netflix, Spotify, Candy Crush, recipe websites, news sites, and more!
07
Are programmatic ads safe from ad fraud and will my ads be in brand-safe places?
Yes. We use brand safety filters, fraud detection tools, and trusted inventory sources to ensure your ads run in quality environments. We enter partnerships directly with each publisher (think Netflix, for example) instead of arbitraging the traffic from a third party, which ensures traffic quality. In addition, we run all clicks through a third-party partner to guarantee all potential fraudulent traffic is removed from the campaign, which saves you ad dollars.
Scale confidently
with Otherside
Ready to grow your brand? Reach out today to learn more about how we can help you profitably grow your business online with programmatic ads.
Scale confidently
with Otherside
Ready to grow your brand? Reach out today to learn more about how we can help you profitably grow your business online with programmatic ads.