WELCOME
TO THE OTHERSIDE
About the Otherside
Otherside was created by performance marketers who saw a gap in the industry. We built a system that gives brands what they’ve always needed: clarity, control, and growth that scales across every channel.
WELCOME
TO THE OTHERSIDE
About the Otherside
Otherside was created by performance marketers who saw a gap in the industry. We built a system that gives brands what they’ve always needed: clarity, control, and growth that scales across every channel.
Built With Passion
We are shaping the next era of advertising.
We're reimagining the boundaries of programmatic advertising, turning a once-antiquated industry into the holy grail of undiscovered opportunities. The future of programmatic is one where performance is limitless, and connection fuels everything.
For years, digital advertising has been in a quiet state of stagnation. Commerce, culture, and technology have all evolved at breakneck speed, yet the systems brands rely on to grow haven’t kept pace. A decade later, we’re still using the same logic, the same structures, and the same processes to deliver results. Why? Because competition disappeared. When only a handful of ad platforms control nearly all global inventory, the incentive to innovate evaporates. Advertising as we know it isn’t broken, but the cracks are starting to show. While the world races forward, our industry remains stuck, repeating the same patterns, relying on the same logic, mistaking stagnation for stability.
For years, digital advertising has been in a quiet state of stagnation. Commerce, culture, and technology have all evolved at breakneck speed, yet the systems brands rely on to grow haven’t kept pace. A decade later, we’re still using the same logic, the same structures, and the same processes to deliver results. Why? Because competition disappeared. When only a handful of ad platforms control nearly all global inventory, the incentive to innovate evaporates. Advertising as we know it isn’t broken, but the cracks are starting to show. While the world races forward, our industry remains stuck, repeating the same patterns, relying on the same logic, mistaking stagnation for stability.
For years, digital advertising has been in a quiet state of stagnation. Commerce, culture, and technology have all evolved at breakneck speed, yet the systems brands rely on to grow haven’t kept pace. A decade later, we’re still using the same logic, the same structures, and the same processes to deliver results. Why? Because competition disappeared. When only a handful of ad platforms control nearly all global inventory, the incentive to innovate evaporates. Advertising as we know it isn’t broken, but the cracks are starting to show. While the world races forward, our industry remains stuck, repeating the same patterns, relying on the same logic, mistaking stagnation for stability.
How It Works
This is the other side of digital advertising
A Note From Our Founder
Founded on experience that makes a difference
With over a decade of experience in performance marketing for eCommerce brands and more than half a billion dollars in digital ad spend managed, OTHERSIDE was built on firsthand knowledge of what truly drives performance.
“After a decade of helping brands grow through paid social and paid search, I saw the writing on the wall. Platforms like Meta and Google kept tightening targeting, raising CPMs, and making it harder for brands to win without breaking the bank.
The old playbook was no longer sustainable, and it was time for something better. That’s why I started Otherside.
I took everything I’d learned from performance marketing and built a programmatic solution that actually delivers: lower costs, smarter targeting, and measurable results.
It’s programmatic built for performance, not vanity. If you’ve been looking for a way to diversify your media spend without sacrificing ROI, this is it.
We’re helping brands scale profitably, and we’re just getting started.”
— Cory Dobbin, Founder @ Otherside
Testimonials
We've helped businesses around the world scale smarter, grow faster, and more effeciently
"Otherside gave us a one-stop solution to diversifying our media spend. They prepared a diverse, innovative multi-channel strategy for us, and ads went live within 2 weeks of onboarding. We are already exceeding our performance goals"
Joe Cornfield
CMO, Transparent Labs
"Otherside gave us a one-stop solution to diversifying our media spend. They prepared a diverse, innovative multi-channel strategy for us, and ads went live within 2 weeks of onboarding. We are already exceeding our performance goals"
Joe Cornfield
CMO, Transparent Labs
"Otherside was helpful in guiding us through our first test of programmatic Connected TV and Display. They helped us better understand the mechanics, reporting, and considerations involved in these channels."
Jason How
Maneuver Marketing
"Otherside is building the future of how DTC brands will grow. The only question for brands hitting hyperscale isn't if you'll work with Otherside, it's when, and if you'll kick yourself for not hiring them sooner."
Jeromy Sonne
Founder, Daypart
"Otherside gave us a one-stop solution to diversifying our media spend. They prepared a diverse, innovative multi-channel strategy for us, and ads went live within 2 weeks of onboarding. We are already exceeding our performance goals"
Joe Cornfield
CMO, Transparent Labs
"Otherside was helpful in guiding us through our first test of programmatic Connected TV and Display. They helped us better understand the mechanics, reporting, and considerations involved in these channels."
Jason How
Maneuver Marketing
"Otherside is building the future of how DTC brands will grow. The only question for brands hitting hyperscale isn't if you'll work with Otherside, it's when, and if you'll kick yourself for not hiring them sooner."
Jeromy Sonne
Founder, Daypart
"Otherside was helpful in guiding us through our first test of programmatic Connected TV and Display. They helped us better understand the mechanics, reporting, and considerations involved in these channels."
Jason How
Maneuver Marketing
"Otherside is building the future of how DTC brands will grow. The only question for brands hitting hyperscale isn't if you'll work with Otherside, it's when, and if you'll kick yourself for not hiring them sooner."
Jeromy Sonne
Founder, Daypart
Contact us
There's a better way to run performance ads
Let us show you how. Fill out our contact form to learn more about how we can help you profitably diversify your ad spend.
FAQs
Got questions?
We’ve got answers.
Still have questions?
Contact us - we’d be happy to help.
01
Is there a minimum budget or long-term contract required to work with Otherside?
We offer flexible, month-to-month contracts, and budget minimums vary based on your needs. In general, we recommend brands start with at least $30k/m to generate sufficient data for optimizing, though for brands in smaller niches, lower budgets may work as well. Many clients start with short-term projects or pilot campaigns – and stay with us because of the results, not because they’re locked in.
02
What is the onboarding and campaign management process?
We follow a 5-step process: discovery, strategy proposal, campaign build, launch, and ongoing optimization. You’ll have visibility and input at each step, but we handle the heavy lifting to get you results quickly. To ensure we're on the same page, we have a private, dedicated Slack channel for all clients and dynamically updating performance reporting.
03
What's it cost to work with Otherside? What if I decide that I want to back out?
We launch all new clients on our $0 retainer program for the first two months while we demonstrate performance. After that period, if we generate sufficient results for you, we offer a flat monthly retainer. We know that working with a new agency can be a risk, so we want to prove ourselves to you first, because we believe so deeply in our ability to deliver.
04
How long until we see meaningful results?
On average, we are able to compress the typical 4–6 month ramp-up period of comparable programmatic channels down to just 4–6 weeks using our real-time optimization algorithm.
05
Do I need to provide ad creatives, or can Otherside help with that?
We can use your existing assets or assist in developing high-performing creatives. We also provide guidance on specs, messaging, and optimization to ensure your ads are ready for launch.
06
How are programmatic ads different from advertising on Google or Meta?
Technically, these platforms function similarly in that the ads are purchased programmatically, but Google and social ads operate in closed ecosystems ('walled gardens'). True Connected Performance Ads give you access to the entire web and a broader set of premium publishers. It also enables cross-channel targeting and reach beyond just search and social media environments. Imagine every ad that exists that isn't owned by a monopoly - for example, Netflix, Spotify, Candy Crush, recipe websites, news sites, and more!
07
Are programmatic ads safe from ad fraud and will my ads be in brand-safe places?
Yes. We use brand safety filters, fraud detection tools, and trusted inventory sources to ensure your ads run in quality environments. We enter partnerships directly with each publisher (think Netflix, for example) instead of arbitraging the traffic from a third party, which ensures traffic quality. In addition, we run all clicks through a third-party partner to guarantee all potential fraudulent traffic is removed from the campaign, which saves you ad dollars.
01
Is there a minimum budget or long-term contract required to work with Otherside?
We offer flexible, month-to-month contracts, and budget minimums vary based on your needs. In general, we recommend brands start with at least $30k/m to generate sufficient data for optimizing, though for brands in smaller niches, lower budgets may work as well. Many clients start with short-term projects or pilot campaigns – and stay with us because of the results, not because they’re locked in.
02
What is the onboarding and campaign management process?
We follow a 5-step process: discovery, strategy proposal, campaign build, launch, and ongoing optimization. You’ll have visibility and input at each step, but we handle the heavy lifting to get you results quickly. To ensure we're on the same page, we have a private, dedicated Slack channel for all clients and dynamically updating performance reporting.
03
What's it cost to work with Otherside? What if I decide that I want to back out?
We launch all new clients on our $0 retainer program for the first two months while we demonstrate performance. After that period, if we generate sufficient results for you, we offer a flat monthly retainer. We know that working with a new agency can be a risk, so we want to prove ourselves to you first, because we believe so deeply in our ability to deliver.
04
How long until we see meaningful results?
On average, we are able to compress the typical 4–6 month ramp-up period of comparable programmatic channels down to just 4–6 weeks using our real-time optimization algorithm.
05
Do I need to provide ad creatives, or can Otherside help with that?
We can use your existing assets or assist in developing high-performing creatives. We also provide guidance on specs, messaging, and optimization to ensure your ads are ready for launch.
06
How are programmatic ads different from advertising on Google or Meta?
Technically, these platforms function similarly in that the ads are purchased programmatically, but Google and social ads operate in closed ecosystems ('walled gardens'). True Connected Performance Ads give you access to the entire web and a broader set of premium publishers. It also enables cross-channel targeting and reach beyond just search and social media environments. Imagine every ad that exists that isn't owned by a monopoly - for example, Netflix, Spotify, Candy Crush, recipe websites, news sites, and more!
07
Are programmatic ads safe from ad fraud and will my ads be in brand-safe places?
Yes. We use brand safety filters, fraud detection tools, and trusted inventory sources to ensure your ads run in quality environments. We enter partnerships directly with each publisher (think Netflix, for example) instead of arbitraging the traffic from a third party, which ensures traffic quality. In addition, we run all clicks through a third-party partner to guarantee all potential fraudulent traffic is removed from the campaign, which saves you ad dollars.
Scale confidently
with Otherside
Ready to grow your brand? Reach out today to learn more about how we can help you profitably grow your business online with programmatic ads.
Scale confidently
with Otherside
Ready to grow your brand? Reach out today to learn more about how we can help you profitably grow your business online with programmatic ads.