Case Study
How We Scaled Ad Spend 68x Without Losing Efficiency
A health and wellness brand* came to us with growth outrunning the campaign infrastructure meant to support it. As monthly spend climbed from five figures into six and then seven, the brand needed a system that could absorb that growth without the usual tradeoff: rising cost per acquisition and thinning returns. This is how a creative-level campaign architecture let spend scale 68x over 17 months while cost per acquisition kept improving.
*Client name withheld by request
Objective
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Otherside
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