Native ads, built for performance
We help brands confidently scale with programmatic ads designed for ROAS.
Native ads, built for performance
We help brands confidently scale with programmatic ads designed for ROAS.
Built With Passion
We are shaping the new era of native ads.
Dynamic Website Ads
Native ads are display ads that automatically match the look and feel of your ads to a publisher's site, so they show up naturally inside editorial content, newsfeeds, video breaks, and recommendation widgets. It's programmatic reimagined: ads that connect with the page instead of competing with it.
Dynamic Website Ads
Native ads are display ads that automatically match the look and feel of your ads to a publisher's site, so they show up naturally inside editorial content, newsfeeds, video breaks, and recommendation widgets. It's programmatic reimagined: ads that connect with the page instead of competing with it.
Why choose us
Native ads are better on the Otherside
There are over a billion websites on the internet, each with its own design and feel. We're reimagining what native programmatic can do, turning an overlooked channel into ads that blend naturally into the page instead of interrupting it.
That connection is what unlocks performance without a ceiling.
Testimonials
We've helped businesses around the world scale smarter, grow faster, and more effeciently
"Otherside gave us a one-stop solution to diversifying our media spend. They prepared a diverse, innovative multi-channel strategy for us, and ads went live within 2 weeks of onboarding. We are already exceeding our performance goals"
Joe Cornfield
CMO, Transparent Labs
"Otherside gave us a one-stop solution to diversifying our media spend. They prepared a diverse, innovative multi-channel strategy for us, and ads went live within 2 weeks of onboarding. We are already exceeding our performance goals"
Joe Cornfield
CMO, Transparent Labs
"Otherside was helpful in guiding us through our first test of programmatic Connected TV and Display. They helped us better understand the mechanics, reporting, and considerations involved in these channels."
Jason How
Maneuver Marketing
"Otherside is building the future of how DTC brands will grow. The only question for brands hitting hyperscale isn't if you'll work with Otherside, it's when, and if you'll kick yourself for not hiring them sooner."
Jeromy Sonne
Founder, Daypart
"Otherside gave us a one-stop solution to diversifying our media spend. They prepared a diverse, innovative multi-channel strategy for us, and ads went live within 2 weeks of onboarding. We are already exceeding our performance goals"
Joe Cornfield
CMO, Transparent Labs
"Otherside was helpful in guiding us through our first test of programmatic Connected TV and Display. They helped us better understand the mechanics, reporting, and considerations involved in these channels."
Jason How
Maneuver Marketing
"Otherside is building the future of how DTC brands will grow. The only question for brands hitting hyperscale isn't if you'll work with Otherside, it's when, and if you'll kick yourself for not hiring them sooner."
Jeromy Sonne
Founder, Daypart
"Otherside was helpful in guiding us through our first test of programmatic Connected TV and Display. They helped us better understand the mechanics, reporting, and considerations involved in these channels."
Jason How
Maneuver Marketing
"Otherside is building the future of how DTC brands will grow. The only question for brands hitting hyperscale isn't if you'll work with Otherside, it's when, and if you'll kick yourself for not hiring them sooner."
Jeromy Sonne
Founder, Daypart
Contact us
There's a better way to run performance ads
Let us show you how. Fill out our contact form to learn more about how we can help you profitably diversify your ad spend.
FAQs
Got questions?
We’ve got answers.
Still have questions?
Contact us - we’d be happy to help.
01
Is there a minimum budget or long-term contract required to work with Otherside?
We offer flexible, month-to-month contracts, and budget minimums vary based on your needs. In general, we recommend brands start with at least $30k/m to generate sufficient data for optimizing, though for brands in smaller niches, lower budgets may work as well. Many clients start with short-term projects or pilot campaigns – and stay with us because of the results, not because they’re locked in.
02
What is the onboarding and campaign management process?
We follow a 5-step process: discovery, strategy proposal, campaign build, launch, and ongoing optimization. You’ll have visibility and input at each step, but we handle the heavy lifting to get you results quickly. To ensure we're on the same page, we have a private, dedicated Slack channel for all clients and dynamically updating performance reporting.
03
What's it cost to work with Otherside? What if I decide that I want to back out?
We launch all new clients on our $0 retainer program for the first two months while we demonstrate performance. After that period, if we generate sufficient results for you, we offer a flat monthly retainer. We know that working with a new agency can be a risk, so we want to prove ourselves to you first, because we believe so deeply in our ability to deliver.
04
How long until we see meaningful results?
On average, we are able to compress the typical 4–6 month ramp-up period of comparable programmatic channels down to just 4–6 weeks using our real-time optimization algorithm.
05
Do I need to provide ad creatives, or can Otherside help with that?
We can use your existing assets or assist in developing high-performing creatives. We also provide guidance on specs, messaging, and optimization to ensure your ads are ready for launch.
06
How are programmatic ads different from advertising on Google or Meta?
Technically, these platforms function similarly in that the ads are purchased programmatically, but Google and social ads operate in closed ecosystems ('walled gardens'). True Connected Performance Ads give you access to the entire web and a broader set of premium publishers. It also enables cross-channel targeting and reach beyond just search and social media environments. Imagine every ad that exists that isn't owned by a monopoly - for example, Netflix, Spotify, Candy Crush, recipe websites, news sites, and more!
07
Are programmatic ads safe from ad fraud and will my ads be in brand-safe places?
Yes. We use brand safety filters, fraud detection tools, and trusted inventory sources to ensure your ads run in quality environments. We enter partnerships directly with each publisher (think Netflix, for example) instead of arbitraging the traffic from a third party, which ensures traffic quality. In addition, we run all clicks through a third-party partner to guarantee all potential fraudulent traffic is removed from the campaign, which saves you ad dollars.
01
Is there a minimum budget or long-term contract required to work with Otherside?
We offer flexible, month-to-month contracts, and budget minimums vary based on your needs. In general, we recommend brands start with at least $30k/m to generate sufficient data for optimizing, though for brands in smaller niches, lower budgets may work as well. Many clients start with short-term projects or pilot campaigns – and stay with us because of the results, not because they’re locked in.
02
What is the onboarding and campaign management process?
We follow a 5-step process: discovery, strategy proposal, campaign build, launch, and ongoing optimization. You’ll have visibility and input at each step, but we handle the heavy lifting to get you results quickly. To ensure we're on the same page, we have a private, dedicated Slack channel for all clients and dynamically updating performance reporting.
03
What's it cost to work with Otherside? What if I decide that I want to back out?
We launch all new clients on our $0 retainer program for the first two months while we demonstrate performance. After that period, if we generate sufficient results for you, we offer a flat monthly retainer. We know that working with a new agency can be a risk, so we want to prove ourselves to you first, because we believe so deeply in our ability to deliver.
04
How long until we see meaningful results?
On average, we are able to compress the typical 4–6 month ramp-up period of comparable programmatic channels down to just 4–6 weeks using our real-time optimization algorithm.
05
Do I need to provide ad creatives, or can Otherside help with that?
We can use your existing assets or assist in developing high-performing creatives. We also provide guidance on specs, messaging, and optimization to ensure your ads are ready for launch.
06
How are programmatic ads different from advertising on Google or Meta?
Technically, these platforms function similarly in that the ads are purchased programmatically, but Google and social ads operate in closed ecosystems ('walled gardens'). True Connected Performance Ads give you access to the entire web and a broader set of premium publishers. It also enables cross-channel targeting and reach beyond just search and social media environments. Imagine every ad that exists that isn't owned by a monopoly - for example, Netflix, Spotify, Candy Crush, recipe websites, news sites, and more!
07
Are programmatic ads safe from ad fraud and will my ads be in brand-safe places?
Yes. We use brand safety filters, fraud detection tools, and trusted inventory sources to ensure your ads run in quality environments. We enter partnerships directly with each publisher (think Netflix, for example) instead of arbitraging the traffic from a third party, which ensures traffic quality. In addition, we run all clicks through a third-party partner to guarantee all potential fraudulent traffic is removed from the campaign, which saves you ad dollars.
Scale confidently
with Otherside
Ready to grow your brand? Reach out today to learn more about how we can help you profitably grow your business online with programmatic ads.
Scale confidently
with Otherside
Ready to grow your brand? Reach out today to learn more about how we can help you profitably grow your business online with programmatic ads.